Brooklyn Children's Museum

Founded in 1899 in Crown Heights, the Brooklyn Children's Museum is the first museum in the United States, and worldwide, that caters specifically to children ages 0-3.

The new identity for Brooklyn Children’s Museum establishes a flexible branding system that ties together many different elements that highlight what makes the museum special. A modular brand system playfully interacts with what surrounds it, shifting and changing depending on the context. The logo itself aims to evoke the childlike curiosity and energy that can be found within the museum, with its bright color palette and asymmetrical construction.

Creative Director: Michael DiGiacomo
Designers: Laura Turanchik & Marcea Decker

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Alternate Option Presented (Not Final Selection)

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Marcea Decker