General Assembly 2017
Every year, the Jewish Federations of North America (JFNA) hosts the General Assembly (GA) Conference, where people gather from all around the globe to meet and discuss the most pressing and current Jewish topics.
The 2017 designs and illustrations were inspired by road trips and certain elements of L.A., but with the sense that the journey is as important as the destination, as many people traveled from all over the U.S. and from Israel to attend. The discussions and dialogues at the conference would inspire their paths to venture even further. Responsibilities varied from branding, illustrations, digital, print and environmental.
Creative Director: Mooki Saltzman
Designers: Champa Lo & Marcea Decker