General Assembly 2018

Theme: We Need to Talk
Location: Tel Aviv, Israel

Every year, the Jewish Federations of North America (JFNA) hosts the General Assembly (GA) Conference, where people gather from all around the globe to meet and discuss the most pressing and current Jewish topics.

The 2018 branding was informed by the location of Tel Aviv, Israel, which has the largest number of buildings in the Bauhaus/International Style of any city in the world. The art style is further fitting to the theme of "We Need To Talk"; the pragmatic approach visually constructs the idea of fostering and building relationships in a straightforward manner.

Creative Director: Mooki Saltzman
Designers: Champa Lo (UI/UX) & Marcea Decker (Visual Identity)


Initial Splash Page: Split Screen Functionality


Expanded Site: Program Schedule Example Page

Introduction of additional colors in the palette, refined assets and additional geometric shapes.

Marcea Decker