General Assembly 2018
Theme: We Need to Talk
Location: Tel Aviv, Israel
Every year, the Jewish Federations of North America (JFNA) hosts the General Assembly (GA) Conference, where people gather from all around the globe to meet and discuss the most pressing and current Jewish topics.
The 2018 branding was informed by the location of Tel Aviv, Israel, which has the largest number of buildings in the Bauhaus/International Style of any city in the world. The art style is further fitting to the theme of "We Need To Talk"; the pragmatic approach visually constructs the idea of fostering and building relationships in a straightforward manner.
Creative Director: Mooki Saltzman
Designers: Champa Lo (UI/UX) & Marcea Decker (Visual Identity)
Initial Splash Page: Split Screen Functionality
Expanded Site: Program Schedule Example Page
Introduction of additional colors in the palette, refined assets and additional geometric shapes.