ILOJC 2019 Conference

The International Lion of Judah Conference is the premier gathering of dynamic, philanthropic Jewish women.

I created a bespoke hand-lettering treatment to speak to the uniqueness of the women's voices in this community, accompanied by a bright, bold, and dynamic color palette. The first roll-out introducing the brand were a series of 6 postcards featuring quotes from Lion women which I hand-lettered with a brush and India Ink. The next phases include applying this visual identity I created to a robust conference website, event signage, and swag materials.

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Marcea Decker